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International Column: Cultural Differences: Succeeding in a Global Economy
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International Column: Cultural Differences: Succeeding in a Global Economy
Journal Article by ASHRAE, 2012
Ramiz Gabrial, P.E., Member ASHRAE
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This article discusses how, by researching a country's climate, culture, technical sophistication and by integrating appropriate social and cultural factors, you can build successful relationships with clients while working in different countries and also with those visiting from overseas.Citation: ASHRAE Journal, vol. 54, no. 1, January 2012